How to Make a Difference

Companies across the globe are struggling to find the right engineering talent. In the UK, the Royal Academy of Engineering and the industry are working to promote engineering careers by showing that behind every YouTube designer or heart surgeon there are cool engineers creating the necessary tools.The “This is Engineering” campaign started in January 2018 and has attracted more than 20 million views, making it an unparalleled social media campaign to promote engineering specifically to teenagers in the UK. Short YouTube videos introduce viewers to engineers like Josh, who calculates the best way to get casualties out of collapsed buildings; Chris, who makes wearable robots and prosthetic limbs; and Sonya, a visual effects artist who creates special effects in blockbuster movies.
It Might Be Easy Enough
Anne Russo, Program Manager at Trelleborg Sealing Solutions in Albany, New York, US, is passionate about advocating for women and girls in science, technology, engineering and math. She has been a member of the Society of Women Engineers for the past 15 years.