Making Shopping Easy 24/7
in popularity, whether consumers are shopping for books, clothes or electronics.
Online shops offer huge advantages in convenience, with 24/7 availability, large selections and delivery options, bringing the purchased item directly to a buyer’s doorstep. Digital Commerce 360 reported that online sales worldwide in 2019 were expected to reach 3.46 trillion USD, up almost 18% on the previous year.1 Most of those sales were retail, but the consumer trend is seeing uptake in the business sector too.
Convenience is paramount
“Ensuring convenience is a key factor in the success of an online shop,” says Christian Pachur, who recently joined the European Seals-Shop team as Manager for Distribution and Online Sales. “Therefore, the responsive design of our shop was one of our top priorities. Improvements we have made in this area offer real added value for the users. Seals-Shop.com can now be used on a smartphone or tablet, so that our customers can not only shop from their desks, but also on the go.
“Imagine, an excavator breaks down on site and a replacement hydraulic seal is needed. The mechanic can now order the replacement part, using a mobile phone, while still on-site, rather than making a note of the necessary parts, returning to the office and placing the order on a PC. The ability to place orders with their smartphone gives our customers the support they need to do their jobs more quickly and easily.”
Automation is a key to success
“eCommerce has become the new standard in the way people purchase goods, both personally and professionally. We are dedicated to following best practices to ensure that Seals-Shop not only meets these expectations but continuously improves and evolves with our customers' needs. Automation plays a huge role in the success of eCommerce activities,” says Kostas Kosmidis, Manager Seals-Shop Development.
An innovative customer experience
Kostas points out, “Developing automated processes for customer registration, product availability and order processing has enabled us to provide an innovative customer experience. “Many online shops require registration and orders to be manually approved, which results in additional work in the back office to check availability and process the order. The customer is directly impacted with longer waiting times and delivery delays.
“At Seals-Shop, customers can register and submit their orders online within a matter of minutes – orders are automatically entered into the ERP system, processed in the warehouse and shipped within 24 hours. Meanwhile, the customers receive their order acknowledgements and can track the progress of their orders.
“Customers are not dependent upon a sales person for information about their orders. Instead, they have 24/7 accessto their order history, documents and tracking links. Seals-Shop customers can be confident in their purchases as the shop provides added security and a money-back guarantee through its Trusted Shops certification.”
Looking into the future
As the Seals-Shop in Europe continues to grow, the customer will remain the highest priority. Christian and Kostas agree that guaranteeing an optimal customer experience will play a key role in future shop enhancements.
“As B2B business evolves, we will continue to improve the customer journey with a more personalized user experience.” concludes Kostas.
