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Challenges and Opportunities for Future Technology Trends

VC_41
Date: 17.05.21
Virtual is becoming the new normal. In a challenging year, Trelleborg Sealing Solutions took to digital to keep customers abreast of the latest industry trends. - By Lara Haas
COMMUNICATE

“IN 2020, HOW WE COMMUNICATE HAS BEEN INCREASINGLY DRIVEN BY DIGITAL PLATFORMS,”

says Robert Zahiri, Director Global MarCom & Digital Services at Trelleborg Sealing Solutions. “This has pushed us to become more innovative in how we share our expertise. We’ve already produced numerous webinars and tech talks, all of which are available free-of-charge on our website. The natural next step was to raise the bar and create interactive virtual conferences and podcasts.”

 

TK Elevator Test Tower 

The virtual conference was held at the TK Elevator Test Tower in Rottweil. A tourist attraction, it boasts Germany's highest visitor platform at 232 metres, and is used to test and certify new elevator technology, leading to significantly shorter development times for future skyscrapers


Watch the Virtual Conference Europe Recordings of the event are available at: www.tss-virtualconference.com/recap/

Virtual Conference Europe

AFTER ACHIEVING A MILESTONE WITH A GERMAN LANGUAGE


VIRTUAL CONFERENCE in July, Trelleborg Sealing Solutions hosted its second successful Virtual Conference Europe on 25th November 2020. Free to attend, the conference enabled more than 700 customers and interested experts from all over the world to explore key trends affecting business now and in the future: #electrification, #digitalization, #sustainability.

“This is the first Virtual Conference we have held for all customers across Europe, and we are very excited with the outcome of the event,” says Jürgen Bosch, Business Unit President Global Aerospace & Marketing Europe at Trelleborg Sealing Solutions. “Though there was some focus on polymer technology, this was mainly a platform to take a deeper look at key trends that are determining product and material development.

“Electrification, digitalization and sustainability are influencing business decisions now, and will do so even more in the future. We were proud to attract a group of renowned keynote speakers and panelists to be part of the event. Time is precious, but we received a lot of positive feedback that attendees found the Virtual Conference of the highest added value and that it contributed to their greater understanding of major industry trends.”

Find out more about each of the sessions at the Trelleborg Sealing Solutions Virtual Conference Europe 2020

digitalization
#digitalization

Artificial Intelligence – How to Be Part of a Smarter Ecosystem

Katrin-Cécile Ziegler, who supports small- and medium-sized companies in successfully setting up digital infrastructures, highlighted how Artificial Intelligence (AI) is used today. She showed where Europe stands internationally in the adoption of AI, and how it opens opportunities for every company to gain a competitive advantage.

She was joined by panel members Dr. -Ing. Sven J Koerner, Founder things THINKING GmbH and researcher, Dr. Angelika Schmid, Senior Data Scientist from IBM, and Dr. Johannes Kunze von Bischhoffshausen, Manager Digital Transformation at Trelleborg Sealing Solutions.

Sustainability1
#sustainability

Engineering Toward a More Sustainable Future

Prof. Dr. Will Ritzau, Professor for Digital Business Management & Sustainability at University Fresenius, Germany, and Former Director Sustainability, SAP SE, explored why dwindling resources require supranational defined goals that apply to everyone. He commented on why the monetary recording of social and ecological performance is necessary in order to identify and manage sustainable corporate developments.

He was joined by panel members Dr. Eva Beierle, Development Engineer Aseptic and Process Technology from Krones AG; Marina Ponti, Global Director United Nations Sustainable Development Goals Action Campaign; and Prof. Dr. Konrad Saur, Vice President Innovation & Technology at Trelleborg Sealing Solutions.

 

“We are at a turning point for people and our planet. We believe very strongly that we have a once-in-a-generation opportunity to turn things around and make happen the bold shift that is required to address the failure in our system and build safer, more equitable and sustainable societies,”

MARINA PONTI, Global Director United Nations Sustainable Development Goals Action Campaign.
COMMUNICATE
The Future of Mobility in an Electrified World 
Don Dahlmann, journalist and car enthusiast, demonstrated how electrification of mobility is on its way to the mass market, where alternative mobility concepts stand today and the impact of smart technologies is making mobility more sustainable. He explained how application-specific alternative drive systems, even beyond battery-powered ones, make sense.

Afterwards, he discussed the future of mobility with renowned experts Jochen Rudat, founder of Electric Ventures & much better electric, who previously spent 10 years at Tesla; Dr. Martin Busche, Farasis Energy Europe; and Axel Weimann, Director Global Segment Automotive & Trucks at Trelleborg Sealing Solutions.

Following the panel discussion, experts from Trelleborg Sealing Solutions presented application examples to create a link to sealing technologies

digitalization Data Analytics
In the #digitalization deep-dive session, Domenico Tucci, IoT Client Solution Architect, showed how Trelleborg collaborates with its customers. From sensor selection through to Data Analytics and Artificial Intelligence.
Martin-Kruger
Within the #sustainability deep-dive session, Martin Krüger, Area Sales Manager Industrial, presented a sustainable joint R&D development project with Krones.
electrification
During the #electrification deep-dive session, Sergio Amorim, Head of Customer Management & Engineering, presented eMobility sealing solutions, which accelerate the performance of eDrives.