Trelleborg Launches WeChat channel for Engineered Coated Fabrics Business

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This strategic move aims to strengthen the company’s presence in the Chinese market and foster more direct and effective communication with its Chinese customers, partners, and stakeholders.

Trelleborg Engineered Coated Fabrics, a global leader in engineered polymer solutions, announces the launch of its official WeChat channel. This strategic move aims to strengthen the company’s presence in the Chinese market and foster more direct and effective communication with its Chinese customers, partners, and stakeholders.

The new WeChat channel will provide a comprehensive platform for Trelleborg Engineered Coated Fabrics to share company news, product updates, and industry insights directly with its followers, specifically those in the Healthcare & Medical sector. Additionally, it will offer customer support, promotional activities, and interactive content to engage and build a robust community around the brand.

“We are excited to launch our official WeChat channel,” said Antony Croston, Director Healthcare & Medical for Trelleborg Engineered Coated Fabrics. “China is a significant market for healthcare fabrics, and WeChat is an essential tool for connecting with our audience in a meaningful way. This channel will allow us to engage with our Chinese customers by offering content and services catered specifically to their needs and interests.”

By leveraging WeChat’s diverse functionalities, the company aims to provide a seamless and enriched experience for its users, from discovering new products to accessing customer support.

WeChat, developed by Tencent, is the most widely used social media platform in China, boasting over 1 billion active users. Its unique integration of messaging, social media, and mobile payment functionalities makes it an indispensable tool for businesses seeking to engage with Chinese consumers.

For Trelleborg Engineered Coated Fabrics, establishing a presence on WeChat is a crucial step towards meeting the communication preferences and expectations of its Chinese audience

QR Code WeChat

Trelleborg invites all customers, partners, and stakeholders to follow its official Engineered Coated Fabrics WeChat channel by scanning the QR code below or searching for ‘TrelleborgECF’. 

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