During two major agricultural exhibitions in 2011 opinion leading contractors and large farmers, when surveyed, overwhelmingly saw sustainability as a key issue in agriculture and important in future tire development.
During the Agritechnica exhibition in Germany and the SIMA exhibition in France, Trelleborg Wheel Systems surveyed more than 300 opinion leaders. 72% stated that they were interested in the topic of sustainability, 84% thought that lowering environmental impact should be considered in future agricultural tire designs, 73% believed that a tire that reduced environmental impact could actually improve the productivity and efficiency of farms.
“This survey demonstrates that farmers are becoming extremely interested in the topic of sustainable agricultural solutions since they result in both higher profits for the farmer and benefits for the environment,” says Marketing Director of Agricultural and Forestry Tires, Trelleborg Wheel Systems, Lorenzo Ciferri. “We are gratified that this supports the substantial investments we have made in our TM Blue® environmentally-friendly tire technology and that when specifically asked about this tire, 79% of opinion leaders loved the tire.”
Trelleborg Wheel Systems was well represented at both the Agritechnica and SIMA exhibitions. 33% of high powered tractors on display at Agritechnica were fitted with TM tires and 32% at SIMA.
From the Trelleborg research and development laboratories to the farm, the TM Blue® concept includes a set of techniques, patents, solutions and procedures which help decrease the use of natural resources, thereby preserving nature, respecting the soil, reducing fuel consumption and emissions.
Survey shows farming professionals overwhelmingly see sustainability as a key issue in agriculture tire design - Download PDF File