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Trelleborg ‘Hops’ To Space with New 3D Animated Movie

Date: 07.10.15
Trelleborg is set to launch its third episode in its series of 3D animated movies. These provide effective and direct communications about its agricultural tires to Trelleborg’s customers and the next generation of farming professionals.

Titled “Space Hops”, the movie was created using the latest, sophisticated, 3D animation techniques. In the third episode, Trelleborg’s animated cricket character is abducted and finds himself at Trelleborg’s Innovation Space Center. While on board, he assists in the development of the technological features of Trelleborg’s premium radial agricultural tire, helping farming professionals produce more, with less.

One such development is Trelleborg’s ProgressiveTractionTM technology, a new concept of agricultural tires specifically designed to improve farming efficiency thanks to a double lug. Operating on the soil at different times, the double lug progressively releases higher traction when required. The double lug also provides the tire with better floatation capability, ensuring an even pressure distribution over the extra wide footprint.

Lorenzo Ciferri, Marketing Director, Agricultural and Forestry Tires, Trelleborg, says: “The first two episodes, which have over 65,000 views on the TrelleborgAgri Youtube Channel and proved hugely popular amongst visitors to Trelleborg’s dedicated ‘3D cinema’ at agricultural exhibitions across the globe. Following this overwhelming success, we knew we simply had to launch a third episode.

“At Trelleborg we don’t communicate to our customers, but with them. With that in mind, our series of 3D animated movies enables us to not only effectively and directly communicate with our customers, but engage the next generation of farming professionals.”

“Hopping back to the future”, the first episode in Trelleborg’s series of 3D animated movies, follows the cricket ‘farmer’ through the ages, tracking his journey as he comes face-to-face with evolving tractor generations and the latest sustainable agricultural cultivations and technologies. From x-ply tires, through to upgraded tractors equipped with radial technology tires; the cricket learns how to survive and work alongside these new technologies: www.youtube.com/watch?v=mbNU13jJN3I

“Digital Hops”, the second episode in the series, sees Trelleborg’s animated cricket character getting to grips with a number of innovative tools and services for mobile applications. These include Trelleborg’s Tire Efficiency, Dealer Locator, aTtraction, Load Calculator, Tire Book and Tire iBrochure apps: www.youtube.com/watch?v=pZ-adjBolGA

“Space Hops” will be launched at leading agricultural exhibition, AGRITECHNICA 2015, to be held in Hannover, Germany, from 8 to 14 November, 2015. Located in hall 20, stand B06, visitors on stand will be given the opportunity to enjoy an exclusive preview of the movie.

“Space Hops” is also available on the company YouTube channel: www.youtube.com/trelleborgAgri.