As part of its strategy to offer its customers local presence and global reach, Trelleborg launches seven new websites in Chinese that are all locally hosted in mainland China.
Patrik Romberg, Senior Vice President, Group Communications, says: “This project is part of a greater communications journey in China for Trelleborg, helping us to further strengthen our marketing activities and presence in the country.
“For several years now we have produced T-Time, our highly successful company magazine, in Chinese with articles specifically written for the Chinese market. We will continue to focus on China next year with additional digital channel initiatives; working to increase our presence on the Chinese web, WeChat and on Baidu, China’s largest search engine.”
In addition to a new Trelleborg Group website in Chinese, websites have also been launched for the Trelleborg Wheels Systems business area, as well as Trelleborg’s printing solutions, engineered coated fabrics, industrial antivibration solutions, boots and engineered products operation. In addition, Trelleborg Sealing Solutions has an existing Chinese website.
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