Trelleborg Takes Sullivan Tire to Extremes
Choosing Trelleborg has helped New England’s leading Off the Road (OTR) tyre dealer service to meet some tough customer challenges. Sullivan Tyre is a proud dealer of Trelleborg’s Brawler™ tyres, which are designed for use in extreme environments where machines, operators and tyres are pushed to the limits.
Sullivan Tyre is a key tyre business in the New England area. Currently they operate 67 full service auto repair locations and 15 commercial truck tyre centers throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine, servicing everything from a wheel barrow to a loader. Present in the OTR market since 2009, Sullivan Tire has built up an impressive customer base in some tough industries.
Waste & recycling companies, energy service providers and scrap metal yards provide some of the toughest places a tyre can work – machines in constant use and debris that can destroy a tyre are just two of the challenges faced by Sullivan Tyre in serving the OTR market as David Bradley, Off the Road Operations Manager, explained: “These customers require solutions for extreme environments. Trash and recycling facilities have machines running 24 hours a day, which means the tyres never have a chance to cool down. A pneumatic tyre’s worst enemy, apart from punctures, is heat, so when you are dealing with these applications the best solution is a solid tyre like the Brawler™.”
One of the key considerations for customers in scrap metal yards and recycling centers is cost reduction and this an area where Sullivan Tire’s premium product approach adds real value as Bradley continued: “We have found by reducing our customers’ need for tyre replacement, and thus machine downtime, is that they’ll reduce their overall costs. That’s something customers understand and a concept they can invest in. For us it’s about being a good partner and taking the time to create lasting relationships that are built on trust and going the extra mile to ensure our customers’ needs are met.”
Sullivan Tires go a step further to help their customers by putting into place a program that monitors the condition of tyres. This allows them to quickly address the customers’ needs and help them avoid unnecessary downtime. It is a pro-active approach that customers appreciate.
Unnecessary downtime can interrupt a customer’s whole operation which is why Bradley recommends Brawler™ tyres. These solid tyres last up to three times longer than foam-filled pneumatics and require much less maintenance. If a user damages the sidewall of a foam-filled pneumatic tyre it will become unusable, whereas Brawler™ tyres just keep performing. This is something Sullivan Tire’s customers have come to appreciate.
“At Sullivan Tire we differentiate ourselves by offering exceptional products and services. We chose the Brawler™ tyre range because we knew we could stand behind them in terms of quality, service life and durability. Trelleborg focuses on providing our customers the best total value of ownership which is important to our reputation,” says Bradley.
The Brawler™ ttre line carries a reputation in several off the road industries such as construction and demolition, steel mills and foundries, heavy industrial, quarries and open pit mining. This is contributing to Sullivan Tyre quickly making a name for itself in metal recycling, scrap yards and waste centers; evident from a growing footprint that now extends beyond the New England area. The company has seen year–on-year growth and forecasts an excellent future in the off road tyre market helped by a continued exceptional ongoing relationship with Trelleborg.
Tyres and partnerships that are built to last – what could be better?