Trelleborg Partners New Farming Simulator 15 Video Game
Trelleborg has been selected by GIANTS Software as an official partner of the new Farming Simulator 15 video game. As a result, agricultural and forestry machines within the game are fitted with Trelleborg’s industry leading tyres.
Farming Simulator 15 invites players to take on the challenges of modern agriculture. This includes cultivating land, harvesting crops while increasing yields as well as working with animals.
With its 2013 edition selling over four million copies, Farming Simulator 15 features over 100 tractors and agricultural and forestry machines, from no less than 34 major original equipment manufacturers, fully equipped with Trelleborg solutions.
Roberto Angelucci, Digital Marketing Manager at Trelleborg, commented: “We are delighted to have the opportunity to associate our brand with Farming Simulator 15, a widely anticipated video game for the agricultural industry.
“Over the years, we have demonstrated our long-term commitment to fostering the development of the agricultural industry and improving the efficiency, productivity and sustainability of future farming. With young farming professionals being one of the game’s target audiences, Farming Simulator 15 provides the ideal platform for us to do so, yet again. It is with great pleasure that our efforts have been well recognized and valued, resulting in Trelleborg becoming an official partner of Farming Simulator 15.”
Thomas Frey, Art Director at GIANTS Software, commented: “Trelleborg leads the way when it comes to innovative solutions specifically designed for future farming operations and is the premium tyres supplier of choice for many leading tractors and agricultural machineries.
“We recognized that Trelleborg is also extremely active and innovative in the field of mobile communications, promoting an extraordinary digital offering to young professional farmers and people passionate about agriculture. As such, selecting Trelleborg as Farming Simulator 15’s official partner was a natural choice.”
Farming Simulator 15 includes Trelleborg tyres across a range of applications including high power tractors, harvesters and forestry machines. Several of Trelleborg’s agricultural radial tyre range are featured, such as the TM900 High Power, TM800, TM700 and TM600. Developed specifically for high power tractors, the agricultural radial range provides excellent traction, superior load capability at high speeds, reduced soil compaction and excellent durability to enhance the productivity of farming operations.
The video game also showcases Trelleborg’s TH400 agro-industrial tyre for light industrial applications such as telescopic handlers, backhoes and compact loaders. In addition, Farming Simulator 15 also features Trelleborg’s radial tyre for harvesting and combined machines.
Developed in 18 languages, Farming Simulator 15 is available on October 30 on PC and Mac, and early 2015 on PS4, PS3, Xbox One, and Xbox 360.
Trelleborg will exhibit the video game on stand at several upcoming leading agricultural exhibitions and events, providing visitors with the opportunity to take on the challenges of modern agriculture virtually, while making themselves familiar with Trelleborg tyres across a range of applications.
For more information on Farming Simulator 15, visit: www.farming-simulator.com