Trelleborg Takes Sullivan Tire to Extremes

Trelleborg Takes Sullivan Tire to Extremes

Choosing Trelleborg has helped New England’s leading Off the Road (OTR) tire dealer service to meet some tough customer challenges. Sullivan Tire is a proud dealer of Trelleborg’s Brawler™ tires, which are designed for use in extreme environments where machines, operators and tires are pushed to the limits.

Sullivan Tire is a key tire business in the New England area. Currently they operate 67 full service auto repair locations and 15 commercial truck tire centers throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine, servicing everything from a wheel barrow to a loader. Present in the OTR market since 2009, Sullivan Tire has built up an impressive customer base in some tough industries.

Waste & recycling companies, energy service providers and scrap metal yards provide some of the toughest places a tire can work – machines in constant use and debris that can destroy a tire are just two of the challenges faced by Sullivan Tire in serving the OTR market as David Bradley, Off the Road Operations Manager, explained: “These customers require solutions for extreme environments. Trash and recycling facilities have machines running 24 hours a day, which means the tires never have a chance to cool down. A pneumatic tire’s worst enemy, apart from punctures, is heat, so when you are dealing with these applications the best solution is a solid tire like the Brawler™.”

One of the key considerations for customers in scrap metal yards and recycling centers is cost reduction and this an area where Sullivan Tire’s premium product approach adds real value as Bradley continued: “We have found by reducing our customers’ need for tire replacement, and thus machine downtime, is that they’ll reduce their overall costs. That’s something customers understand and a concept they can invest in. For us it’s about being a good partner and taking the time to create lasting relationships that are built on trust and going the extra mile to ensure our customers’ needs are met.”

Sullivan Tires go a step further to help their customers by putting into place a program that monitors the condition of tires. This allows them to quickly address the customers’ needs and help them avoid unnecessary downtime. It is a pro-active approach that customers appreciate.

Unnecessary downtime can interrupt a customer’s whole operation which is why Bradley recommends Brawler™ tires. These solid tires last up to three times longer than foam-filled pneumatics and require much less maintenance. If a user damages the sidewall of a foam-filled pneumatic tire it will become unusable, whereas Brawler™ tires just keep performing. This is something Sullivan Tire’s customers have come to appreciate.

“At Sullivan Tire we differentiate ourselves by offering exceptional products and services. We chose the Brawler™ tire range because we knew we could stand behind them in terms of quality, service life and durability. Trelleborg focuses on providing our customers the best total value of ownership which is important to our reputation,” says Bradley.

The Brawler™ tire line carries a reputation in several off the road industries such as construction and demolition, steel mills and foundries, heavy industrial, quarries and open pit mining. This is contributing to Sullivan Tire quickly making a name for itself in metal recycling, scrap yards and waste centers; evident from a growing footprint that now extends beyond the New England area. The company has seen year–on-year growth and forecasts an excellent future in the off road tire market helped by a continued exceptional ongoing relationship with Trelleborg Wheel Systems.

Tires and partnerships that are built to last – what could be better?