Värnamo ger Comfort at Home
För över 20 år sedan satte Trelleborg standarden för hur tätningslister till dörrar och fönster ser ut. Sedan dess har de inte förändrats mycket. Men med sitt nya koncept – Comfort att Home – bryter Trelleborg Consumer Profiles trenden igen och introducerar en helt ny generation tätningslister.
“Our goal was to progress from “only” sealants to insulation and, in turn, the capacity to offer customers value added through an improved indoor environment, which is why the new concept we have now developed is called Comfort at Home,” says Nina Wallén. In addition to providing a comfortable indoor temperature, the sealants also insulate against noise.”
Pressure on prices
The market for consumer profiles has been characterized by increasing price pressure during recent years, since profile designs on the volume market are more or less standardized.
“Most of our competitors are strictly manufacturing companies, with no proprietary development operations. With our strong development resources and materials know-how, we were able to create advantages by developing the concept for sealing profiles and further refining the products.”
New solutions
“We identified a number of areas with improvement potential and created new solutions based on improved design and materials development. One of the departure points in the design work was the established fact that air is one of the best insulation media and, with this in mind, we equipped the new sealing profiles with several independent air channels. Because of the basic design, the profiles can also be compressed easily, and the windows in which they are installed can be closed more easily. Installation work has also been simplified as a result of carefully planned profile symmetry, and we also developed a new tape that adheres more firmly to the base material than earlier products.
New range of profiles
“Communications with customers is another area where we recognized room for improvement and, in turn, the strengthening of our Värnamo brand. As a result, we developed a completely new graphical program. The new packagings are distinct, making it easier for customers to choose the right sealing profile for their specific requirements.”
Market launch for the “Comfort at Home” concept is scheduled for this summer.