Trelleborg announces the official launch of its aTtraction magazine in the U.S. The first issue will be released in September 2015 in print and online. The magazine has an agriculture focus, bringing industry and company news to farmers and dealers nationwide. With testimonials from North America’s top farmers, this new publication will give readers a firsthand look into the benefits and advantages of operating with Trelleborg agricultural tires.
Andrea Masella, North American Marketing Manager of Trelleborg Wheel Systems agricultural and forestry tires operation, says: “As a company dedicated on agriculture, we are proud to present our aTtraction magazine to North American farmers.
“The aim of this magazine is to share our vision of modern agriculture with farming professionals that are as passionate about this business as we are. This magazine is made for them and with them. Reading aTtraction is a way to learn and stay up to speed on the latest product innovations as well as stories of producers that have been successfully using Trelleborg tires.”
Trelleborg aims to support and connect with professionals in the industry through this free publication. In the first issue of the magazine, readers will learn about Trelleborg latest manufacturing facility in the U.S. and have the opportunity winning a limited edition Trelleborg T-shirt by sending their photos with Trelleborg tires.
The digital version of the new magazine will be available on the Trelleborg aTtraction App, on all mobile devices and platforms. At just the swipe of a finger, the app provides farming professionals with access to industry leading technical advice, case studies showcasing the most innovative and ground-breaking machines as well as technologies and thought provoking insights from some of the most recognized names in the agricultural industry. The app also features a user-friendly interface that allows farmers to share their favorite content with friends and colleagues by e-mail, via Facebook or Twitter.
To subscribe to aTtraction magazine, call Trelleborg customer service 1-866-633-8473 or download it online at www.trelleborg.com/wheels_usDownload the PDF document of the press release: