Further strengthening its leading position in Europe, Trelleborg’s printing solutions operation has announced increased concentration on direct sales through an extended agreement with Carmine GmbH, the present official dealer of Trelleborg’s offset product portfolio in Austria.
With a wide local presence in Austria, as well as a long-lasting relationship and trust in Trelleborg’s product range, Carmine GmbH serves more than 100 printers holding a total market share above 45%.
Matthias Horn, Regional Sales Director for Trelleborg’s printing solutions operation, said: “Trelleborg’s relationship with Carmine GmbH supports our long-standing strategy to strengthen our leading positions within attractive and profitable new market segments in Europe.
“The graphics industry is one of these attractive segments, making increasing our direct presence in Austria central to our growth strategy. Furthermore, this operation allows us to engage in direct sales of Vulcan®, Rollin® and Printec® blankets, allowing us to provide a consistent and high-quality offering of consumable products to meet the needs of any printing job.
“We believe this new agreement will ensure that we are best placed to support our local customers, now and in the future. And we are confident that this new direct local presence will accelerate the performance of our printers already served.