Trelleborg Wheel Systems announces expansion plan in Asia and presents the second radial line MAXIMO
22 February 2011
Trelleborg has acquired an operation in Xingtai (Hebei), in eastern China, to facilitate the Group’s expansion in the Asian markets for specialty tires, primarily agricultural tires. The industrialization plan includes both cross ply and radial tires requested by the local markets, the new agro industrial radial line and the MAXIMO range, the new second radial line fully engineered by Trelleborg.
The new investments and process re-engineering of the existing manufacturing facilities along with the extensive Trelleborg marketing program for Asia has already started.
“The project represents an important step forward for our company in creating added value for our customers and in reinforcing our brand leading position as a specialist in agricultural solutions” says Paolo Pompei, President of Agricultural and Forestry Tires.
“There is huge potential in Asia for the development of agricultural mechanization. For example, today only 41% of Chinese farm work is mechanized and there is a total 122 million hectares of arable land compared to the whole of Western Europe at 75 million hectares. The acquisition of the Xingtai facility gives us a tremendous opportunity to contribute with our specialized agriculture expertise to grow the market mechanization level and raise the productivity of local farms significantly.”
Resulting from the Trelleborg specialized know-how in agriculture, the program includes the industrialization of a second radial line, MAXIMO, the new rear radial range for tractors between 40 and 180 hp.
''This new MAXIMO product line will strengthen Trelleborg’s market position in mature markets like Europe by giving our customers access to a wider portfolio of high quality products at different pricing points” adds Pompei.
Trelleborg Wheel Systems introduces the latest news about the company’s strategy and solutions at SIMA 2011 exhibition
, which is being held from 20 to 24 February in Paris.
A press conference
will take place on February 22 at 14:00 at SIMA conference center, room number 405. Trelleborg Wheel Systems stand is in hall 6, B022.