Trelleborg Strengthens Social Media Reach with a New Instagram Presence that Takes an Agricultural Focus

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Trelleborg Strengthens Social Media Reach with a New Instagram Presence that Takes an Agricultural Focus

As part of its commitment to supporting the agricultural industry, Trelleborg has extended its social media presence with the launch of its new TrelleborgAgri Instagram presence that provides an additional gateway to increase its engagement with farming professionals. Encouraging those across the agricultural industry to share their best images of Trelleborg tires and wheels in the field and the forest, it will serve as a source of inspiration for those looking to run their operations more efficiently and productively.  

Roberto Angelucci, Digital Marketing Manager at Trelleborg Wheel Systems, commented: “Modern agriculture demands that farming professionals produce more with less and to do so more quickly than ever before. With that in mind, the immediacy of social media provides us with an ideal platform to connect with the growing number of farming professionals across the globe.

“Having invested significant time and resource developing the strength of our existing presence across many of the globe’s most popular social channels, the decision to extend our reach to those on Instagram, an increasingly popular platform for the agricultural industry, was a simple one.”

With more than 265,000 social contacts on Twitter, Facebook, LinkedIn, YouTube and Flickr, TrelleborgAgri has a comprehensive social media reach across multiple platforms. Each channel enables Trelleborg to share the latest on best-in-class tools, solutions and services, as well as share details about exhibitions and events such as its Road Show, interacting with customers across all corners of the globe. 

Following the overwhelming success of Trelleborg’s 2015 Road Show, which showcased how farming professionals can get the most out of their equipment and protect the future of their business, Trelleborg is set to launch its 2016 Road Show comprising more stops across Asia, Africa and Europe. With the formalities around the 2016 Road Show to be announced in due course, look out for #TrelleborgRoadShow.

To access the new TrelleborgAgri Instagram account, visit: https://www.instagram.com/trelleborgagri/

Download the PDF document of the press release

"Trelleborg-Social-Strategy"