The team worked for nine months developing a multi-channel marketing campaign, to reach and engage as many of the industry professionals and customers before the Offshore Technology Conference, Houston in May 2016. Trelleborg’s focus was around capturing new innovation ideas from the industry.
Jo Shailes, Vice President of Marketing for Trelleborg’s offshore operation states: “We are excited to win our first award as a team. The overall campaign increased engagement with our audience before, during and after the exhibition in Houston.
‘We really made our mark at this year’s OTC by having a well thought out and comprehensive campaign to showcase Trelleborg as a thought leader who listens to the industry.”
Rachel Bonnette, President for the BMA Houston Chapter states: “The judges for the BMA Lantern Awards focused essentially on the results of each campaign in order to pick the winner in each category. Trelleborg earned the 2016 Award of Excellence for their OTC tradeshow campaign because their marketing team was clearly able to outline the results that were achieved from this campaign and the positive impact it had on their business objectives.”
BMA Houston created the Lantern Awards of Texas more than two decades ago to highlight top-quality creative and strategic B2B communications. As Texas’ premier awards event, the annual gala recognizes the year’s finest B2B work.