Trelleborg announces the official launch of its aTtraction magazine in China. The first issue will be released in March 2016, in print and online. The magazine has an agriculture focus, bringing industry and company news to farmers and dealers nationwide. With testimonials from China’s top farmers, this new publication will give readers a firsthand look into the benefits and advantages of operating with Trelleborg agricultural tires.
Sandy Luo, Senior National Sales & Marketing Manager China, Trelleborg Wheel Systems agricultural and forestry tires operation, says: “As a company dedicated to agriculture, we are proud to present our aTtraction magazine to Chinese farmers.
“The aim of this magazine is to share our vision of modern agriculture with farming professionals that are as passionate about this business as we are. This magazine is made for them and with them. Reading aTtraction is a way to learn and stay up to speed on the latest product innovations, as well as enjoy stories of producers that are successfully using Trelleborg tires.”
Trelleborg aims to support and connect with professionals in the industry through this free publication. In the first issue of the magazine, readers can find out about Trelleborg’s latest manufacturing facility in the South Carolina in the U.S. and know more about the Trelleborg field demonstrations taking place around China.
The digital version of the new magazine will be available on the Trelleborg aTtraction App, on all mobile devices and platforms. At just the swipe of a finger, the app provides farming professionals with access to industry-leading technical advice, case studies showcasing the most innovative and ground-breaking machines, as well as technologies and thought provoking insights from some of the most recognized names in the agricultural industry. The app also features a user-friendly interface that allows farmers to share their favorite content with friends and colleagues by e-mail, via Facebook or Twitter.
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