The Trelleborg Brand
The Trelleborg brand has existed for more than 100 years and today Trelleborg is well-known in a range of different market segments. The brand summarizes our promise and offering – innovative and reliable solutions that seal, damp and protect in demanding environments.
Our promise is based on our vision, business concept and core values, and is created and maintained by everything that we do, by each employee, every day.
Trelleborg’s brand strategy entails that Trelleborg is the master brand for the entire Group, supplemented with subsidiaries’ brands that are targeted to specific customer segments.
The aim of the strategy is also to strengthen the Trelleborg brand globally, to take advantage of synergies and to maximize the impact of our operations. In this manner, we drive long-term and profitable growth.
In the past year, the focus on the Trelleborg brand has been further strengthened through such activities as rationalizing the brand portfolio and enhancing emphasis on harmonizing all global communication.
The letter T inside a triangle is a characteristic yet simple symbol of Trelleborg. It was presented for the first time in 1908 and was registered as a trademark in Sweden and the Nordic countries the following year.
With time, many registrations in foreign countries were made. In 1924, the T symbol was modernized and has had the same look ever since. Only minor changes have been made over the years. In 1994, it was supplemented with three unfilled triangles that symbolise the expansion of the Group.
The Trelleborg brand and our strategic and tactical daughter brands are all important assets. The Trelleborg brand represents the entire corporation and reflects our heritage, principles, values, culture, people and strategy.
The most important brand in strategic terms is Trelleborg. At the same time, our brand strategy creates possibilities for daughter brands and gives them the freedom to develop.This is the reason for our choice of a mother and daughter brand strategy, established in the Trellbeog brand strategy, brand policy and trademark policy. Our overall objective is to maximize brand efficiency within the Trelleborg Group through synergies between corporate and daughter brands.