Busak+Shamban becomes Trelleborg Sealing Solutions
Busak+Shamban operates as the global sales and marketing arm of Trelleborg Sealing Solutions. To consolidate their brand strategy, Busak+Shamban is to change its name to Trelleborg Sealing Solutions, effective from April 2, 2007.
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Busak+Shamban has been part of Trelleborg Group, with whom they share a foundation in polymer expertise, since its acquisition in October 1, 2003. With a pedigree going back over 50 years, the marketing arm continued to operate under the existing Busak+Shamban brand, while the manufacturing facilities adopted the Trelleborg name. Effective from April 2, 2007, to consolidate the group’s brand strategy, Busak+Shamban will change its name to Trelleborg Sealing Solutions.
“The transfer will be seamless,” says Claus Barsøe, President of the Trelleborg Sealing Solutions business area. “We feel this change will unify our total brand offering, emphasizing that our marketing companies and manufacturing facilities run as a cohesive unit. The quality of support and service we give to our customers will not be affected. In fact, it can only be enhanced by our future plans.
“Our business is core within the Trelleborg Group. An exciting time ahead, the name change heralds more significant investment in our business area. This will further strengthen our position as one of the world’s leading developers, manufacturers and suppliers of sealing solutions to aerospace, industrial and automotive markets globally.”