Communication
One of the central communication goals is to contribute to Trelleborg acting as a good and responsible corporate citizen and, in line with this, mediate a relevant image of operations.
Trelleborg’s communication shall conform to applicable legislation, regulations and standards.
- It shall be characterized by a close relationship with the company’s stakeholders and be founded on regular contact, clarity and strong ethics.
- It shall be transparent and honest.
- It shall be planned and systematic.
The Group’s management of crisis communication shall be reviewed in 2008.
With regard to Trelleborg’s marketing communications, the company is a member of the Association of Swedish Advertisers and follows its ethical rules, which extend further than only regulating the business relationship between the advertiser and agency. These rules also regulate the responsibilities of the parties toward the community, citizens, consumers, employees, colleagues and investors. Advertising shall be compatible with social, financial and environmental aspects.